The Evolution of SEO
In 2003, it was all about link building, blog commenting, forum links, and mass links that could be obtained by exploiting the fundamentals of how websites work and link to each other. As relevance started to have more of a play in the algorithm, tactics like article marketing and web 2.0 sites started to become popular. These were sites that you could easily post content to that was about your topic. The content would obviously link to the site that was being ranked. Along with this came all kinds of software and automation for content spinning which allowed SEO’s to use the same article many times over by changing up the content using random combinations of synonyms to create multiple “unique” articles. Although these articles were unique, there was nothing special about them and the content was usually very low quality.
Blog networks and guest posting really began to take off when low quality article marketing started to have diminishing returns, and even result in negative search engine rankings, penalties, and complete exclusion from Google search results by deindexing of a website. SEO was now living in the wold of Panda and Penguin.
It was now time for SEO’s to become legit and, dare I say it, become #RealMarketers
From the beginnings of content marketing to the heights of true brand engagement and focus on usability metrics like time on site, bounce rate, pages per visit, conversion rates, SEO has changed the game once again, and it’s been happening for a while.
Inbound Marketing on Google Trends
Inbound marketing has continued to increase in search frequency in Google trends over the years, with a sharp increase starting starting around the beginning of 2013. As time has passed, inbound marketing has slowly started to gain momentum in various industries, such as inbound marketing for lawyers, doctors, chiropractors, HVAC companies, electricians, plumbers, and so much more. There are even companies that specialize in providing inbound marketing services in just one particular industry, such as dental inbound marketing.
Who moved my cheese?!
Google, and they will continue to do so. Don’t think about the next algorithm update. Think about what the algorithm wants and create that. The algorithm wants great content, real authentic user engagement, and people love it too. It’s a win win situation where marketers and users can benefit alike if done correctly.
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